Chia seeds are relatively new in the European market, but in a short time they have become a well promoted and nutritious niche product. The demand and the different applications of chia are still developing. It is important to understand the risks of a novelty superfood in terms of the fluctuation in supply and demand and the implications of quality requirements and food safety.
Chia is a natural product with a neutral taste and natural odor. When its roasted, it has a slight nutty taste. However, when the seeds are mixed with other ingredients they have a completely neutral taste. Chia combines many different healthy nutrients in a single food and is a perfect addition to daily nutrition.
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